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    Ref:42787

    Marketing & Lead Generator

     

    Location:             Royston, Hertfordshire

    Job Title:              Marketing & Lead Generator

    Job Type:            Permanent, full-time

    Salary:                 Circa £15,000

     


    Marketing & Lead Generator drive profit and promote products and services through coordinated marketing campaigns

     

    As a Marketing & Lead Generator, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:

     

    planning, advertising, public relations, event organisation, product development, distribution, sponsorship, research.

     


    Responsibilities

     

    As a Marketing & Lead Generator, you’ll need to:

    • create awareness of and develop the brand you’re marketing
    • communicate with target audiences and build and develop customer relationships
    • help with marketing plans, advertising, direct marketing and campaigns
    • support the marketing manager in delivering agreed activities
    • source advertising opportunities and place adverts in the press or on the radio
    • work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
    • write and proofread marketing copy for both online and print campaigns
    • produce creative content, including videos and blog posts
    • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
    • organise and attend events such as conferences, seminars, receptions and exhibitions
    • source and secure sponsorship
    • liaise with designers and printers and organise photo shoots
    • arrange the effective distribution of marketing materials
    • maintain and update customer databases
    • conduct market research, for example using customer questionnaires and focus groups
    • develop relationships with key stakeholders, both internal and external.

     

    With experience, you’ll need to:

    • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
    • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    • track marketing performance and return on investment and prepare weekly or monthly reports for management
    • monitor and report on competitor activity
    • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
    • oversee and manage the marketing budget.

     


    Contact

     

    Hertford: 01992 445710

    Email: admin@lawesgroup.co.uk

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