Marketing Campaign Manager – Retail

Job title: Marketing  Campaign Manager (B2B) – Retail
Reports to: Head of Marketing
Location: Hertford, UK
Office-based.
Full time.
Salary: £40-£50K

We’re currently hiring for a tech-savvy, experienced Marketer (B2B) to join a leading retail technology software company. This role will play a pivotal role in supporting the exciting expansion of the company into new markets across US, Asia and Europe.

The ideal candidate will be a marketing “all-rounder” and have a passion for all things marketing and technology. You will be well versed in outbound and inbound lead acquisition/conversion tactics and enjoy working within an international sales & marketing team.  This is an exciting opportunity for someone looking for the next challenge in their marketing career within a successful retail software company.

Key Duties and Responsibilities:

• Plan and execute integrated, multi-channel marketing campaigns to support  brand awareness, lead acquisition and conversion goals.
• Create a wide variety of high impact content including (but not exclusively)  blogs, news articles, press releases, video scripts, brochures, product sheets.
• Working closely with the marketing & sales team, manage and deliver the logistics for the annual events calendar.
• Guide the marketing team in Sri Lanka to ensure all content and marketing collateral is of a high quality, on brand and meets the campaign objective.
• Assist in ideation, planning, and execution of the content marketing strategy.
• Work with the regional sales teams to develop and execute an accounts based marketing strategy.
• Develop case study marketing collateral to support each buyer persona/market vertical.
• Build effective relationships with our partners, and  execute a marketing plan to support both company and the partners objectives.
• Contribute to the development of the website and other channels.
• Identify list building opportunities and brief in data research/cleaning jobs with the junior support team.
• Analyse, monitor and report on ROI for all campaigns using analytical tools such as Hubspot and Google Analytics.

The ideal candidate will have the following skills & experience:

• Knowledge/experience in retail technology.
  Technology, Business Management or Marketing-related degree or equivalent.
• Minimum 5 years relevant B2B previous experience managing your own campaigns and content creation.
• Can demonstrate excellent copywriting skills (short and long form)
• Ability to transform technical product information into compelling customer- centric messaging.
• Proven experience in Social Media marketing, particularly Linked In and YouTube.
• Excellent time management and ability to multitask
• Confident user of Hubspot CRM .
• Knowledge of the latest digital marketing trends and technologies.
• Excellent English communication written and verbal.

Personal qualities:

• Flexible and can adapt to change quickly.
• Motivated to work independently.
• Team player and willing to ‘roll up sleeves’ to get the job done.
• Confident communicator, ability to form relationships across the company.
• Organised and ability to prioritise workload effectively to meet deadlines.

For extra information please contact:- 

London: 0203 411 8430

Email: admin@lawesgroup.co.uk